How etiquette helps your business may not be obvious at first glance. You may wonder what etiquette has to do with business.

Well business etiquette is two things: 
1. It is good manners. Good manners are important no matter where you are.
2. It is about building good relationships with your clients and suppliers. This is based on respect, consideration, integrity and trust.

Your business will grow if you have these qualities. People want to do business with a company that has their interests and wellbeing at heart.  Every aspect of business etiquette will come into play. This inludes returning phone calls promptly, shaking hands correctly and being on time for meetings. All this helps you win contracts for your company.

Of course, business etiquette is not all it takes, but it will minimize misunderstandings that would ultimately cause a deal to fail.